George holds a Master's in Enology from UC Davis, and has made wines at Beringer, McDowell Valley Vineyards, and Ferrari-Carano, where he remained Executive Winemaker for 21 years. He plays drums with the likes of Mike Martini, Ed Sbragia and other key industry players in a band called Private Reserve. George and his wife, JoAnn, live in Alexander Valley with their two sons.
Villa Creek Cellars was founded in 2001 by Cris and JoAnn Cherry. The Cherry's goal is to harness the extreme terroirs of the west side of Paso Robles. As owner and wine director of Villa Creek Restaurant, Cris created a diverse list featuring fine boutique producers from around the globe. This global influence has helped to shape wines he creates at Villa Creek Cellars. JoAnn designs the labels that characterize what goes into the bottle. Grenache, Syrah, Mourvèdre, Tempranillo, Carignan, Grenache Blanc, and Roussanne are among the grape varieties that make up the Villa Creek portfolio of fine wines.