In 1996, John and Tracey Skupny launched Lang & Reed Wine Company combining their more than thirty years of wine industry experience. Having worked in marketing for twenty-five of California’s finest wine producers, John began his direct work in the Napa Valley as the Marketing and Sales Director of Caymus Vineyards, 1984-1989. He later became Vice President of Clos Du Val Wine Company, 1989-1992, and then General Manager of the Niebaum-Coppola Estate Winery, 1992-1996. Since 1988, John has also been partner and consultant to Boulevard Brewing Company, a regional craft brewery located in Kansas City, Missouri.Along with Lang & Reed Wine Company, he also operates a wine marketing consulting practice, Vineyard Avenue Marketing. In this capacity, John has worked with such clients as Pahlmeyer Winery and Cain Vineyards, as well as newer estate properties such as the Ristow Estate and Emilio’s Terrace Vineyards, all located in the Napa Valley.
Skupny is a past President of the Napa Valley Vintners and Auction Napa Valley , the Napa Valley Wine Library Association [2001/2002] and the Stags Leap District Winegrowers [1990/1991]. He is also past-founding Vice President of the Rutherford Dust Society [1993/1994]. He regularly lectures at the University of California Davis for both marketing and winemaking classes, and on occasion for the “Leadership Napa Valley” program. He has contributed a chapter in the book, “Successful Wine Marketing”, by Kirby Moulton and Jim Lapsley, published by Aspen Publishers, 2001, and recently was well covered in “The Far Side of Eden”, the infamous second installment of James Conaway’s history of the Napa Valley.
Skupny and his wife, Tracey, live in St. Helena, in the heart of the Napa Valley. With the founding of Lang & Reed Wine Company, the Skupnys are dedicated to the continued preservation of the agricultural community and the production of distinctive Napa Valley wines.